Order Your Home Study Generational Housing Specialist™ Designation Materials and Exam Access Key

The price of the course materials includes the book "Generational Housing: Myth or Mastery". The exam is available online for grading and issuance of the Designation. An exam access key is provided with each purchase at no additional charge. The Designation includes the right to use the trademarked GHS™ logo and access to the GHS™ Referral Website.

Live Courses will be taught by qualified instructors who will contribute their own expertise. Click on "Find a School" for pricing for the seminar at a location near you.

Home Study Version is $199 plus tax and shipping. Purchase before June 30, 2008 for a $50 discount.

Over the past two decades, there has been considerable attention paid to the focused real estate needs of senior citizens. But the real estate market today is dominated by other generations:

• Millennials - an emerging market buying earlier than any generation that has gone before. Its members include many foreign born
• Generation X - the most active buyers today, already becoming repeat buyers
• Boomers - upscale buyers, buying vacation homes and investment property, (but not all share the prosperity)
• Silents - highest percentage of homeowners with large equity in homes, stable, but with some still upgrading while others are downsizing
• G.I. Generation - the original seniors, many now lost to us

Finally, here is a specialty that looks at how each of these generation views the acquisition of real property, whether a home or an investment. These peer personalities bring the shared experience of their unique history to their decision making, which for each generation, changes as they move through the stages of life. The prudent real estate agent will do well to understand how their experiences affect their values, goals and behavior. A Generational Housing Specialist™ has taken the initiative to expand his or her knowledge about the specific needs and issues of different generations.

As a part of the education required to earn the Generational Housing Specialist™ Designation, the real estate professional will review the distinct personalities of each generation along with their motivations, needs and considerations in the purchase and sale of real property. The course will look at their differing life styles in their current life stages, and how they translate to housing desires. At the same time, due attention will be paid to individual differences that make each person unique. Specific issues that affect the decision to invest will be presented in the study materials. The course will provide background on:

• Taxation - including tax law implications for the taxation of capital gains in the sale, exchange or inheritance of residential and investment property
• Asset planning - reviewing the importance of the vesting of title and estate planning related to real estate
• Financing options - a close look at today's varied options for forward mortgages, the availability of reverse mortgage packages, and the essential role of the secondary market
• Retirement issues - pensions, investments, and equity building, focusing especially on the role of real estate in retirement planning

The generations studied in this course span the entire 20th century. The course will include the demographic, institutional, policy and technology changes that have led to the real estate market as it is today. It will also look broadly at where it may be headed.

The goal of the GHS™ professional is to build a strong relationship with each unique client, and to establish a successful relationship with other professionals who are a part of the "team" working toward the highest and best interests of the client. Click here to "Find a GHS™," for a list of those who have already qualified as a Generational Housing Specialist™.

Designation Policy