Generational Housing Specialist - Generational Housing: Myth or Mastery

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Discover how each generation views housing options and makes decisions based upon its shared experience and background and its reaction to the other generations around it.
Read all about these unique peer personalities and the 100 year history of organized real estate and financing.
Understand asset planning, finance and taxation concepts as they relate to generations.
This book has value to consumers as well as real estate licensees.
It is an interesting, conversational read of 149 pages.

To also earn the designation Generational Housing Specialist™ (GHS™), click here.

Customer Reviews

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Reviewer Comments

Generational Housing: Myth or Mastery is an easy, informative read, and a must for anyone serious about a career in real estate sales. Read it, study it, and read it again. In the age of the Internet and Information, it is still vital to "know your customer."

Saul Klein
President/CEO, InternetCrusade

You took facts, figures, statistics, trends, personalities, and generational differences, then integrated everything into a PhD in real estate. For the licensee or consumer who wants to understand real estate and its future, this book will bring the reader to a higher plane. I'm looking forward to the sequel.

Kathy Howe, Educator/Broker, ABR, GRI, CNE
how2educate LLC
Sedona, AZ

Once again you have hit the target. Your book on Generations is timely, to the point and inclusive. This subject is arguably the most important topic of the times. Understanding Generations will reduce attrition, increase your ability to hire and improve your productivity. You have achieved this in a format fit for any business.

Buddy West

"Generational Housing" is a college-level real estate marketing course wrapped up in a quick-reading 149 pages. It is insightful in its division of America's generations into attitudes and preferences. It goes into detail on marketing approaches that are likely to be successful to various age groups based on life experiences and influences. But this is not just another sales guru how-to-get-their-money book that serves neither the consumer nor, ultimately, the professional. "Generational Housing" reminds the true real estate professional that understanding the client's needs must come first. Anyone working with older generations and helping them make housing decisions should have their book on their desk.

Frank Cook
Real Estate Intelligence Report

Home buyers and home sellers are no longer a single dimensional group but a complex melting pot of many different generations. It is imperative that brokers and agents read this book to fully master these different generational needs, wants and desires if they wish to succeed in the future.

Stefan Swanepoel, Best Selling Author and CEO of RealtyU Group

This book is terrific!!!! So clear, so well written and full of interesting facts and information. I think it is going to be of great value to anyone interested not only in real estate but in the meaning of our trends and our history of the past 100 years. I was impressed with the amount of research and knowledge.

Elyse Lewin, Commercials Director

Well done! You have once again developed a program that is packed with worthwhile information.

Joyce Bea Sterling, DREI

I can see this being a positive and instructive read for REALTORS® and even very informational for the general public, like me. A good "conversational" feel makes it non-threatening.

Jack Ashby, High School English teacher and Athletic Director (Retired Boomer)

What a fascinating concept!

Generational Housing deals with differences among generational groups and how those differences affect attitudes and preferences in housing. The Multhaufs have created a valuable crash course in real estate and development. Their informative book is loaded with helpful statistics, charts, and references, and the information is skillfully conveyed. As an architect, I recommend this concise volume to colleagues, or anyone else concerned with housing.

Lester Wertheimer, FAIA, Architect